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Arizona Gunslinger Redesign
Packaging & Print
Arizona Gunslinger craft hot sauce redesigned to sell optimally at market
featuring a design research booklet and package redesign.
Designed to standout on the shelves by using an atypical color palette for the
product type. The old design had a fussy interpretation of the southwest with
the typeface, colors, and illustrations.
The redesign aimed to simplify the illustrations and take on a modern typeface
that is more representative of a sleeker interpretation of the southwest. All of these
choices are more desirable at market.
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