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Arizona Gunslinger Redesign

Arizona Gunslinger Redesign

Packaging & Print

Arizona Gunslinger craft hot sauce redesigned to sell optimally at market

featuring a design research booklet and package redesign.

Designed to standout on the shelves by using an atypical color palette for the

product type. The old design had a fussy interpretation of the southwest with

the typeface, colors, and illustrations.

The redesign aimed to simplify the illustrations and take on a modern typeface

that is more representative of a sleeker interpretation of the southwest. All of these

choices are more desirable at market.

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