Client 1: Martin Luther King Jr., Committee

Ad Campaign & Print

Ad campaign competition for the 2024 Arizona State University Martin

Luther King Jr.  committee’s celebrations.

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My team and I tasked with designing a theme for the annual breakfast,

marches, and celebrations on campus celebrating and honoring Dr. King’s

legacy and applying it to a modern context.

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My concept “Beneath the Surface” was inspired by Dr. King’s ideals of

seeing people for their values, rather than their skin color and therefore

asking people to look “Beneath the Surface”.

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The annual breakfast is a prestigious event that honors local heroes and

community members.  The winners of a statewide K-12 essay and art that

exhibit Dr. King’s ideals are announced during the breakfast.

I played on my “Beneath the Surface” theme by making bookmarks and

lanyards with the school mascot of the K-12 winner such as the “Beneath the Falcon”

you see.

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“Beneath the Surface” went to the finals of the client competition.