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Evolving Needs

PSAid competition

GIF & Ad Campaign

The USAID center for International Disaster Information works with PSAid to give

students a chance to make a Public Service Announcement to convey that “cash is best”

after disaster strikes. Physical donations such as clothes and food are intensive on supply

chains and may not translate appropriately cross culturally.


My GIF explores that “cash is best” by visually communicating that every generation

has constantly evolving needs that would be resource intensive to donate physically.

Evolving Needs was a top 13 national finalist.

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